Translating the Woo to Down-to-Earth Copywriting: 8 Ways to Explain Your Magic Without Losing the Message
We’re diving into a magically grounded topic that will help you shine even brighter online. We’re talking about how to clearly and authentically explain what you do, especially if your work involves energy healing, intuitive insight, soul-aligned guidance, or other spiritual tools that don’t always translate well to everyday language. If you’ve ever gotten that polite, but confused smile when you describe your offering, this episode is for you!
Let’s be honest, so many of us use very “woo” or “airy-fairy” language. Words like “vibrational alignment,” “quantum shifts,” “ light codes,” or “soul activations” are part of our daily vocabulary, but they can be mysterious or even alienating to those who aren’t familiar with the spiritual path. In this episode, we’ll lovingly explore how to bring clarity to our messaging without losing our magic. We’ll walk through 8 practical ways to explain your offerings in a way that still honors your sacred work but also helps people actually understand and connect with it. 💛
This is your invitation to create messages that act like a lighthouse—guiding, illuminating, and welcoming your soul-aligned clients home. Whether you're writing website copy, social media posts, or simply introducing yourself and your business, you'll learn how to speak to both the mystics and the spiritually curious. Plus, there will be journaling prompts and a bonus challenge to help you get started right away. Tune in to clarify your message, open hearts, and help your dream clients say, “Yes, this is exactly what I’ve been looking for!” 🌈
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